01Hero product concept
Rig ready. Not a bird’s nest.
The Leader Locker
A compact organizer concept for leaders, rigs, and terminal tackle. Less untangling at the rail; more time with a line in the water.
Planned retail range: $24–$35
In development. Design and final pricing are not yet confirmed.
02 / A little backup on board
The Deckhand Kit
A practical bundle concept pairing a tool tether, compact storage, and a branded decal. The little things that help keep a boat day moving.
Planned retail range: $29–$49
Contents subject to sourcing and testing.
03 / Personality, packed small
The Sticker Pack
Fishing-culture decals with a mischievous streak. The proposed Reel Nuisance collection brings the attitude without taking up tackle space.
Planned retail range: $8–$14
Working brand concept; name availability is not yet verified.